About AEC Marketing Leadership at MW Strategy Group

MW Strategy Group exists to provide small and mid-size AEC firms marketing expertise that was once only accessible to the industry's largest players. We assist you in building the systems and strategies required for effective business development alignment, enhancing your proposal processes improvement, and empowering your team. This enables you to pursue the right opportunities, tell your story compellingly, and secure more projects that propel your firm forward.

I started MW Strategy Group because I kept seeing the same issue: talented AEC firms losing work not due to their capabilities, but because their marketing and business development alignment was lacking. Proposals often didn’t showcase the firm’s true strengths, and BD teams lacked the necessary tools or positioning to open the right doors. Marketing activities may have appeared busy, but they didn’t contribute to revenue growth, highlighting the need for proposal processes improvement.

With over 25 years of experience in AEC firms — serving as Vice President, Corporate Director, and hands-on marketing lead for firms with revenues ranging from $2M to $500M+ — I have built proposal operations from the ground up, led successful CRM implementations, developed robust BD programs, and assisted firms in entering new markets and winning projects they had never aimed for before.

When you partner with my firm, you’re not just receiving a consultant who delivers a strategy deck. You’re gaining a collaborator who has been where your team is and knows how to make a real impact in the AEC environment.

Every engagement starts with an honest conversation about where your firm is leaving work on the table. From there, I develop a clear plan that focuses on key areas such as AEC firms marketing, business development alignment, and proposal processes improvement. Whether it's enhancing your proposal win rate, aligning your marketing efforts with business development, optimizing your CRM, or building your team's capabilities, my approach is practical and collaborative. I always prioritize outcomes over mere activity, aiming to leave your firm more capable than I found it.