Align marketing and business development, improve proposal processes, and build systems that support winning work
Align marketing and business development, improve proposal processes, and build systems that support winning work
MW Strategy Group helps architecture, engineering, and construction firms build the systems, strategy, and structure they need to pursue, win, and deliver more work. We specialize in aligning marketing with business development, improving proposal performance, and creating repeatable growth processes — so your technical staff can focus on clients, not marketing operations.
We don't hand you a strategy deck and walk away. With 25+ years of AEC-specific experience — including serving as Vice President and Corporate Director for firms ranging from $2M to $500M+ — Deborah Boyd brings executive-level marketing leadership with hands-on implementation. Whether you need a Fractional CMO, a pursuit strategist, or a CRM that actually works, we deliver practical results built specifically for the AEC industry.
Step 1: Identify Where You're Leaving Work on the Table
We start by understanding where your firm is losing — whether that's proposal win rates, misaligned marketing and BD, underperforming CRM systems, or contracts that aren't generating the revenue they should. No generic audits — just a direct conversation about your specific challenges.
Step 2: Build the Right Systems and Strategy
From capture planning and proposal operations to CRM optimization and market entry strategy, we design and implement solutions tailored to how AEC firms actually work — not generic marketing playbooks.
Step 3: Win More Work, Consistently
We measure what matters: win rates, pipeline visibility, BD efficiency, and revenue from existing contracts. The goal isn't activity — it's a firm that competes more effectively and grows with intention.
Please reach us at deborah@mwstrategygroup.com if you cannot find an answer to your question.
Most marketing consultants deliver recommendations. We deliver results. Deborah combines executive-level strategy with hands-on implementation — she has led proposal operations, CRM rollouts, capture planning efforts, and BD programs for AEC firms of all sizes. You get a seasoned CMO without the full-time cost.
Yes. The architecture, engineering, and construction industry is all we do. That focus means we understand your procurement environment, your proposal culture, your CRM platforms like Unanet, and the unique challenges of marketing technical services to owner clients. You won't spend time educating us on your world.
Absolutely. In fact, that's where we do some of our best work. We embed with your team to build their capabilities, improve proposal processes, and create systems that make everyone more effective — without adding headcount.
Every firm is different. Timelines depend on where we start, the complexity of your existing systems, your team's capacity, and market conditions — all factors we discuss openly before we begin. What we can promise is a clear plan, honest milestones, and a partner who stays accountable to outcomes. We don't measure success by hours billed — we measure it by progress made.
AEC marketing isn't like other industries. Let's face it, we are different! Contact us if you want to discuss how we may be able to solve you AEC marketing challenges.
Open today | 09:00 am – 05:00 pm |
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